Andes Fence is a family-owned business, serving South Florida since 1994 with trusted, high-quality fence and gate installations.
Despite their strong reputation, they faced challenges with an outdated website, decaying lead volume, and no lead management system, leaving their sales process manual and fragmented.
This is how we helped them get Booked Out.
In viable leads of customers looking for local fence contractors in the first 30 days.
With an automated response system, no leads were left unattended and all were contacted within the first 3 minutes.
Andes Fence reached their monthly goal of 40 projects.
As experts in fence and gate installations, their craftsmanship built a strong local reputation for over 30 years. However, their outdated website and lack of a lead management system held them back, making them rely solely on word of mouth, while their manual sales process was inefficient and prone to missed opportunities.
The business owner’s goal was to complete 40 projects every month.
At a lead-to-close rate of 20%, they needed 200 qualified leads per month—or a mix of more leads and a higher close rate.
But there was another challenge…
With a website conversion rate below 1%, they would need 20,000 clicks per month to reach that goal!
Being discovered on Google is important, but if you are not turning that traffic into leads, it’s costing you money, and even worse, your potential clients are choosing your competitors over you 😤 – So a bad website is essentially growing the competition by making them look better.
On the other hand, when you WOW your visitors with great first impressions, you will not only receive more leads, but you will also earn their trust and make the sales process easier.
We are never one-dimensional when solving a problem.
Asking Andes Fence for a large advertising budget to generate 20,000 monthly clicks would have represented a costly inefficiency.
So it wasn’t a traffic-only problem, it was a conversion rate problem.
What if instead of 1% we could convert 5%? Or maybe even 10% or higher?
Then they would only need 120 to 66 clicks per day to reach their goals.
Sounds a lot more achievable right?
In only 30 days, they went from receiving under 31 leads per month to 90 leads in the first month alone.
And that’s before scaling their campaigns for more opportunities, ranking their Google Business Profile higher, as well as their organic web results.
Andes Fence is now on path to reaching their goals and thinking bigger goals than 40 monthly projects.
In a time of uncertainty for our business, partnering up with BookedOut was the best decision I could make.
They are truly invested in my success and our growth shows it.
I now get to focus on giving our customers faster and better services, improving their satisfaction and our reputation, which is, in turn, making our referrals even better.
My initial goal has been achieved I am now in a position where I can consider expanding our operations and services.
Oscar Arena
