Let’s compare them side-to-side.
INFLATION: When the government prints too much money, it can cause inflation, which is a general increase in prices for goods and services.
ADFLATION: When the government Google prints too much money, it can cause adflation, which is a general increase in prices for goods and services.
Google Ads now offers up to $1,500 in Ads credit when you spend $3,000 in the first 60 days.
(I still encourage you to take the money)
Now, pretend you are a personal injury attorney in Fort Lauderdale, FL, and you want to drive potential clients to your website.
You would be paying anywhere from $58 to $385 for one click alone 😭
That’s $385 for the click, without a guarantee the visitor will ever call you.
Let’s not be naive; some attorneys have their digital advertising dialed in, and know it’s a calculated numbers game. They are OK with paying an absurd amount for a click when a single case can be worth millions.
But the point I’m trying to make is that the cost-per-click has gone through the roof in most industries.
Check out these estimates in different verticals and cities:
You can pay a truckload of money for one single click, without the guarantee you will ever turn it into a paying client.
The search volume is up, which means you have a massive opportunity to continue growing, like some of these stellar small businesses we have recently helped:
You have full ownership over your digital presence.
With the right approach, you can receive a healthy ROI on your advertising dollars.
After all, it’s not about what you spend, it’s about how much you are getting in return.
You can beat adflation and come out stronger on the other side.
These are some tips I recommend to invest more efficiently:
While each of these topics deserve a much deeper dive, the idea is to demonstrate that your business can still grow with a sound and measurable strategy.
After all…
For every digital problem, there is a measurable solution.
Helping you Break Record Sales with Guaranteed Results.
