Introduction

Curious about how many homeowners are searching for your Heating & Cooling services—and what it will cost to reach them? Estimating HVAC PPC costs and search volume is essential for planning an effective HVAC marketing strategy.

In this guide, I’ll show you how to use the Google Ads Keyword Planner to uncover valuable insights about your service area. Plus, I’ll share a 50-state breakdown of HVAC PPC data, so you can compare your market to the national landscape.

What Is the Google Ads Keyword Planner and Why Does It Matter for HVAC Marketing?

The Google Ads Keyword Planner is a free tool that helps businesses like yours discover relevant keywords, estimate monthly search volume, and understand the cost-per-click (CPC) required to reach your audience through Paid Search campaigns.

For HVAC contractors, this tool is critical for:

• Understanding demand and seasonality.
• Targeting high-value search terms.
• Planning realistic budgets for your HVAC PPC campaigns.
• Gaining a competitive edge in your local market.

By using accurate data, you can align your campaigns with customer demand and avoid wasting money on ineffective strategies.

Step-by-Step Guide to Using the Google Ads Keyword Planner for HVAC PPC Costs

Step 1: Access the Keyword Planner

1. Log in to your Google Ads account.
2. Go to “Tools” in the navigation menu.
3. Under “Planning,” select “Keyword Planner.”

Step 2: Discover New HVAC Keywords

• Choose the “Discover new keywords” option.
• Enter terms like “HVAC repair,” “AC installation,” or “heating services.”
• Set the geographic filter to target your service area.

Step 3: Analyze Search Volume and CPC Data

The Keyword Planner will display:

• Monthly Search Volume: The average number of searches for your selected keywords.
• CPC Ranges: The estimated cost to appear at the top of the page for these terms.
• Competition Levels: Indicators of how competitive the keywords are.

Step 4: Refine Your Focus by Location

Narrow your search results to focus on your specific service area. This will provide data tailored to your local market and help you optimize your campaigns.

[WATCH] I EXPOSED the HVAC PPC Costs Across 50 States

For a step-by-step walkthrough on estimating HVAC PPC costs and search volume, watch the video below:

Explore the 50-State HVAC PPC Breakdown (Slides)

Want to see how HVAC PPC costs and search volume vary across the U.S.? Here’s a detailed breakdown of all 50 states to help you better understand your market.

I have included one to four DMA (Designated Market Area) regions per state.

Why HVAC PPC Is a Cornerstone of Digital Marketing

Running effective PPC campaigns is essential for HVAC contractors to capture high-quality leads. PPC advertising provides immediate visibility in a competitive marketplace, especially when combined with other HVAC digital marketing tactics like SEO and content marketing.

Related Resource: The 5 Cold Hard Truths About HVAC Marketing

Want to learn how to build a sustainable HVAC marketing strategy? Check out my video on the 5 Cold Hard Truths About HVAC Digital Advertising that every contractor needs to know:

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Conclusion

Using the Google Ads Keyword Planner is a powerful way to estimate HVAC PPC costs and make data-driven decisions for your advertising strategy. Combine these insights with a strong foundation in Home Services digital marketing to drive leads, boost bookings, and stay ahead of the competition.

Remember, paid search—or Google Ads, for that matter—is not your entire marketing plan. It’s just one tactic that should fit into a holistic lead generation system designed to support your sales goals and ensure long-term success.

🚀 Ready to take your HVAC business to the next level? Contact us today and let’s build a lead generation system designed for your success!